TIME

8:30 am

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Continental Breakfast

9:00 am

David Cohen, EVP, Comcast Corporation

Welcome

9:15 am

Josh Bernoff, Author of Groundswell

Keynote 1: Making Social Media Work
for You

10:00 am

Moderator: Pete Blackshaw,
EVP, Digital Strategic Services, Nielsen Online

Panelists:

• Keith Hampton, U Penn Professor of Social Media
• Geoff Livingston, SVP at CRT/tanaka
• Rob Gordon, Senior Vice President for Civic Leadership, City Year

Panel 1: Choosing Your Social Media Strategy

11:00 am

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Break

11:15 am

Moderator: Tom Matzzie,
Vice President at public affairs firm LMG in DC

Panelists:

• Debra Rosen, M&R Strategic Services
• René Bardorf, Executive Director, Remind.org

Panel 2: Creative Fundraising Online

12:15 pm

Luncheon Speaker:
Julia Angwin, Senior Technology Editor, WSJ.com, The Wall Street Journal

Luncheon Topic:
Reputation Management

(NOTE: This discussion will not be broadcast during the Webcast but will be available on the website at a later date.)

1:30 pm

Moderator: Scott McNulty, Comcast Chief Blogger

Panelists:

• Brooke McMillan, Online Community Evangelist, Lance Armstrong/Livestrong Foundation
• Chris Krewson, Executive Editor Online News, The Philadelphia Inquirer
• John Gruber, Tech blogger at Daringfireball.net

Panel 3: The Power
of Blogging

2:00 pm

Frank Eliason, Comcast Director of Digital Care, with Jay Scott, CEO Alex’s Lemonade Stand Foundation

Tweeting with
a Purpose :
A Conversation
with Frank Eliason and Jay Scott

2:30 pm

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Break

2:45 pm

Andrew Bleeker, New Media Director for President Barack Obama’s Inaugural Committee

Keynote 2: Transforming Your Cause Through Social Media

4:00 pm

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Seminar Closes

PLEASE NOTE: Agenda is subject to change.