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About the speakers

This event was broadcast live on August 5, 2009.

Thank you to all participants for your interest and input. Archived sessions are now available online.

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Andre Bleeker Keynote Speaker:
Andrew Bleeker

New Media Director for President Barak Obama’s Inaugural Committee

Andrew Bleeker is principal and founder of Cicero Interactive. He provides online marketing strategy for many of the biggest names in both the public and private sectors. Prior to founding Cicero, Andrew helped build and most recently served as the New Media Director for the Presidential Inaugural Committee. During the 2008 general election, Andrew was the Director of Internet Advertising for Obama for America where he oversaw the largest political online marketing operation in history.

Josh Bernoff Keynote Speaker:
Josh Bernoff

Best-selling author of the social technology
book, Groundswell

Josh Bernoff is senior vice president, idea development at Forrester Research, and is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas. He is also the co-author of Groundswell, the best-selling book on social technologies.

Josh Bernoff's Blog:

Julia Angwin Julia Angwin

Senior Technology Editor,,
The Wall Street Journal

Julia Angwin is a digital native – the first generation to grow up enmeshed in digital technology. Raised in Silicon Valley by parents who both worked in technology she learned to type on an Apple II and began programming in BASIC while in fifth grade. At the University of Chicago, she majored in mathematics but after writing for the campus newspaper fell in love with journalism. In 1996, just as the dot-com revolution was beginning, she joined the San Francisco Chronicle and began covering technology, including Microsoft’s antitrust woes. In 1998 she was named “Outstanding Young Journalist of the Year” by the Northern California chapter of the Society of Professional Journalists and was awarded a Knight-Bagehot fellowship in journalism for studies at Columbia Business School.

After completing her MBA at Columbia in 2000, she joined The Wall Street Journal in New York and began covering technology and the dot-com boom from an East Coast perspective. The rise and fall of the AOL Time Warner merger was an important part of her beat. In 2003, she was on a team of reporters at The Wall Street Journal that was awarded the Pulitzer Prize in Explanatory Reporting for coverage of corporate corruption.

Over time, her beat evolved into the convergence of technology and media, including battles over copyright issues and open access to cable companies’ Internet pipes. She took a leave of absence in 2007 and 2008 to write Stealing Myspace about the swift rise and deep cultural impact of MySpace. She has now returned to The Wall Street Journal as a technology editor and columnist.

René Bardorf René Bardorf

Executive Director of

René Bardorf is an expert in family readiness and injured support in the Armed Services. With a focus in marketing, she has spent her career in the for-profit consumer and service industry, government, and the non-profit sector. Previous to becoming Director of the Foundation, René was the senior civilian advisor for injured support to the United States Marine Corps. In that capacity, René advised senior leaders within Headquarters, Marine Corps on an extensive array of policy issues related to injured service members and their families. René has played a key role in developing and modifying policies and procedures for non-medical case management, benefits and entitlements, and quality of life initiatives. She has extensive experience working on legislative affairs, and with charitable organizations that support our nation’s service members and families. She served as a liaison and strategic planner with senior leaders at the Departments of Defense and Veterans Affairs for injured service member programs and issues.

As a co-founder of the Injured Marine Semper Fi Fund, René was instrumental in raising more than $10 million for our injured servicemen and women. For the last 14 years of her career, René has been committed to improving the quality of life for service members and their families. She has been featured on 60 Minutes, Hardball with Chris Matthews, National Public Radio and CNN Headline News. Her numerous honors include the prestigious George Alexander congressional Volunteerism Award from the Blinded American Veterans Foundation, awarded at the U.S. capitol in June 2007. Originally from Boston, Massachusetts, René is married to a United States Marine who recently returned from his third deployment to Iraq. She holds a BA in Psychology and Marketing Management from Salve Regina University in Newport, Rhode Island.

Pete Blackshaw Pete Blackshaw

Executive VP of Digital Strategic Services, Nielsen Online

Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is Executive Vice President of Digital Strategic Services for Nielsen Online, a new entity combining Nielsen BuzzMetrics, a firm Pete helped co-found, and Nielsen NetRatings. Pete’s strategy group works with many of the world’s top brands and corporations to develop cohesive, consumer-centered digital programs and strategies. He is author of a recent book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a bi-weekly column in Advertising Age centered around the book’s themes. A former award-winning interactive marketing leader at P&G and founder of consumer feedback portal, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA) and authors several blogs, including He was recently elected Chairman of the Board of the National Council of Better Business Bureau, and that capacity also sits on the National Advertising Review Council. He was recently awarded one of three “industry achievement awards” by Ad-Tech, one of the industry’s largest conferences. He advises a host of non-profit organizations on digital strategy, including the United Way of Greater Cincinnati. Pete, his wife Erika, and three children live in Cincinnati. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.

Pete Blackshaw's Blog:

David Cohen David L. Cohen

Executive Vice President, Comcast Corporation

David L. Cohen is Executive Vice President of Comcast Corporation, where he has a broad portfolio of responsibilities, including corporate communications, government affairs, public affairs, corporate administration, and serving as senior counselor to the CEO. Before assuming this position in July of 2002, Mr. Cohen served as a partner in and Chairman of Ballard Spahr Andrews & Ingersoll, LLP, one of the 100 largest law firms in the country.

A native of New York, Mr. Cohen graduated from Swarthmore College in 1977 with a BA and with a JD from the University of Pennsylvania Law School (summa cum laude) in 1981. From January 1992 to April 1997, Mr. Cohen served as Chief of Staff to the Honorable Edward G. Rendell, the Mayor of the City of Philadelphia. As detailed in the book A Prayer for the City, written by Pulitzer-Prize winning author Buzz Bissinger, Mr. Cohen played a critical coordinating role in significant budgetary and financial issues, in economic development activities, in collective bargaining negotiations, and in a wide variety of other policy and operational issues relating to the city.

Mr. Cohen serves as Chairman of both the Board of Directors and the Executive Committee of the Greater Philadelphia Chamber of Commerce, and as a member of the CEO Council for Growth. Mr. Cohen is Chair of the Trustee Board and the Executive Committee of Penn Medicine (an umbrella governance structure overseeing both the University of Pennsylvania Health System and the University’s School of Medicine), a Trustee of the University of Pennsylvania, and a member of its Executive Committee. Mr. Cohen also serves as a member of the Trustees of the University of Pennsylvania and of its Executive Committee (he is the Chair Elect of the Trustees of the University of Pennsylvania). Mr. Cohen serves as a national trustee of City Year and is Chair of the Governance Committee and a member of the Executive Committee. He also serves on the national board of the National Urban League and as a member of the Corporate Advisory Board of the National Council of La Raza. In addition, Mr. Cohen serves as the Vice Chair of the Board of Directors of the Jewish Federation of Greater Philadelphia. Mr. Cohen is a former Chair of the United Way of Southeastern Pennsylvania, former Co-Chair of the 2003 Resource Development Campaign for the United Way of Southeastern Pennsylvania, former Chair of the Southeastern Pennsylvania Chapter of the American Red Cross, former Co-Chair of Philadelphia 2000, the Host Committee for the 2000 Republican National Convention in 2000, and the former Co-Chair of the Host Committee for the National Conference of Volunteerism and Service.

Frank Eliason Frank Eliason

Director of Digital Care for Comcast

Frank is the director of Digital Care for Comcast and has been involved in Customer Service in one way or another for the past 20 years. What started as a simple idea – talking to customers in real time on Twitter – has become well known as an innovative use of social media for Customer Service. Taking the approach of asking “Can we help” has created new communication channels for Customers and an improved Customer experience, and Frank’s work has been recognized by ABC News, New York Times, Business Week, and many others. Frank and his team monitor and respond to Customer posts on a variety of online channels, and spend each day reviewing 6,000 blog posts and more than 1,000 Tweets. Franks model of interacting with customers online has become a case study for corporations worldwide.

Fran Eliason's Twitter:

John Gruber Colonel Robert L. Gordon III

Senior Vice President, Civic Leadership, City Year

Rob Gordon joined City Year as the Senior Vice President for Civic Leadership in 2006. He oversees the People and Program Group, which includes the recruitment; selection, and training of City Year’s corps; the continued development of corps alumni; the development, acquisition, and retention of staff talent; and the engagement of children and teens in City Year’s service and civic leadership initiatives. With his highly distinguished military career and extensive public service leadership experience, Rob brings to City Year an incredible expertise in leadership development as well as passion for and knowledge of the citizen service sector. As a 1992 –1993 White House Fellow, he helped found the AmeriCorps program. As a social entrepreneur, he was a co-founder and executive director of Service America, a program that brought together cadets at West Point and AmeriCorps members to address unmet needs in distressed communities. Rob holds a bachelor’s degree from the United States Military Academy at West Point, and a master’s in public affairs from Princeton University. He also is a graduate of the National War College and the Army Command and General Staff College.

John Gruber John Gruber

Creator of the tech blog,
a Philadelphia based technology blogger

John Gruber is a technical writer and technology pundit from the greater Philadelphia, Pennsylvania area of the USA. Gruber received his Bachelor of Science in computer science from Drexel University. He worked for Bare Bones Software from 2000-2002 and Joyent from 2005-2006. His main project is Daring Fireball a technology blog that has become his full time job; one side project is Markdown, a lightweight markup language. He co-hosts a podcast called The Talk Show with Dan Benjamin.

Josh Gruber's Blog:

Keith Hampton Keith Hampton

Assistant Professor in the Annenberg School
for Communication

Keith is an assistant professor in the Annenberg School for Communication at the University of Pennsylvania, focusing on the relationship between new information and communication technologies, social networks, and the urban environment. He has offered graduate- and undergraduate-level courses in social network analysis, new media and society, and research methods. Some of Keith’s recent projects include:

  •, a free, public resource where people find their geographic neighborhoods online and form corresponding digital communities.
  • The Netville project is a window into the not so distant future, providing a glimpse of how social relationships will change as a result of computer-mediated communication (CMC).
  • Pew Internet and American Life Project: Community and Social Networks - A telephone survey of 2,400 adults. The survey asks questions about personal social networks, network diversity, neighborhood involvement, and participation in public spaces.
  • The social life of wireless urban spaces:
    A study of how wireless Internet access influences social interaction in urban public spaces.

Chris Krewson Chris Krewson

Executive Editor Online/News,
The Philadelphia Inquirer

Chris is responsible for all aspects of The Inquirer's online efforts, including breaking news, blogs, multimedia projects and its presence in social media. He oversees a multimedia staff in the newsroom, including the Continuous News operation, as well as breaking news and blog posts from every desk in the newsroom: Metro, Sports, Science and medicine, Business and Features. He's the newsroom's primary liaison with

Geoff Livingston Geoff Livingston

Senior Vice President at CRT/tanaka

Geoff has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book on new media Now is Gone was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.

Geoff's Blog:

Tom Mattzie Tom Matzzie

Vice President at public affairs firm Law Media Group, Washington

For a decade Tom has been a leader in new media strategy for non-profits in North America, Europe and the Middle East including with and the Kerry-Edwards campaign. Tom is one of the leading progressive campaigners in America today.

Adam Conner Brooke McMillan

The Online Community Evangelist for the Lance Armstrong/Livestrong Foundation

Brooke started with the LAF in April of 2004 as the first LIVESTRONG SurvivorCare Coordinator helping thousands affected by cancer get educational information. Working directly with LAF program partners at CancerCare and Patient Advocate Foundation, Brooke grew the program and oversaw the transition to our partners at CancerCare. Brooke lends an ear to those needing support to this day. In December of 2005, Brooke took over a new innovative position at the foundation as the LAF’s Constituent Relations Coordinator addressing all inbound questions to the foundation on topics ranging from Lance, to events, to how to get involved, to the LAF’s programs and policies. After two years and tens of thousands of contacts with the public, Brooke is now on another maiden voyage with the LAF as the first Online Community Evangelist. She now reaches out proactively via online tools such as Twitter, Facebook, MySpace,, the LIVESTRONG Blog, Flicker, YouTube and more to build the LIVESTRONG community and raise awareness of the organization’s efforts.

Brooke McMillan's Blog: .

Scott McNulty Scott McNulty

Chief Blogger at Comcast

Chief Blogger at Comcast (check out Comcast Voices), co-hosts (with Marisa) Fork You, is a senior contributor to MacUser, frequent contributor to Macworld, and author of "Building a WordPress Blog People Want to Read."

Scott McNulty Links:
Building a WordPress Blog People Want to Read

Debra Rosen Debra Rosen

Senior Vice President, Creative Services, at M&R Strategic Services

Debra helps plan and implement strategic issue-campaigns that integrate multimedia and engage the public, whether a bold ad campaign to attract young pro-choice voters that features retro imagery and chastity belts (seriously, just ask NARAL Pro-Choice America!) or a cross-marketing campaign like Debra’s most recent project for AARP – – was featured on CNN, Fox News and in PR News as one of the most innovative viral marketing strategies on behalf of a non-profit organization in the 2008 election. Debra works with M+R clients like AARP, the Divided We Fail Coalition, Election Protection Coalition, Human Rights Campaign, Common Cause, League of Conservation Voters, and many others. Prior to working for M+R, Debra worked for NARAL Pro-Choice America PAC, the Iowa Democratic Party, Progressive Majority, and as a field organizer on several campaigns in Northern California.

Debra Rosen's Link:

Liz & Jay Scott Jay Scott

CEO of Alex’s Lemonade Stand Foundation, and the Vice President of Development of Alex’s Lemonade Stand Foundation for Childhood Cancer

Along with his wife Liz, Jay Scott is CEO and Executive Director of Alex’s Lemonade Stand Foundation for Childhood Cancer. When Jay and Liz’ daughter Alexandra “Alex” Scott decided to hold a lemonade stand to help doctors find new treatments and ultimately a cure for all childhood cancers, including her own, Jay and Liz supported Alex’s mission every step of the way. Along with helping Alex host her yearly lemonade stands, they also made appearances, helped plan fundraising events, and perhaps most importantly, now continue Alex’s legacy of hope after cancer ultimately took her life in 2004. What started as the vision of one little girl has been embraced by a nation of volunteers. Along with their three sons, Patrick, Eddie and Joey, Liz and Jay continue their promise to Alex and all children with cancer, the promise of hope for a cure. Alex’s Lemonade Stand Foundation is growing its grassroots cause for finding a cure and doing this through the power of social media.


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